Preface

Copyright

Cover Details

Table of Contents

• CONSUMER BEHAVIOR AND BRAND LOYALTY: INSIGHTS FROM THE PERIODIC SERIES ON MARKETING AND SOCIAL PSYCHOLOGY

  Authors: Dr. Aarav Menon, Ishita Rao
  DOI: 10.70102/PS/V2/01
  Pages: 1-6

• DATA-DRIVEN MARKETING IN THE AGE OF AI: REFLECTIONS FROM THE PERIODIC SERIES ON TECHNOLOGY AND BUSINESS INTEGRATION

  Authors: Dr. Kabir Sethi, Dr. Meenal Kapoor
  DOI: 10.70102/PS/V2/02
  Pages: 7-11

• MARKETING INNOVATIONS IN THE DIGITAL ERA: A STUDY WITHIN THE PERIODIC SERIES OF MULTIDISCIPLINARY PERSPECTIVES

  Authors: Devansh Iyer, Dr. Riya Nambiar
  DOI: 10.70102/PS/V2/03
  Pages: 12-17

• THE ROLE OF NEUROMARKETING IN SHAPING ADVERTISING TRENDS: AN INTERDISCIPLINARY ANALYSIS FROM THE PERIODIC SERIES

  Authors: Dr. Siddharth Bose, Tanvi Kulkarni
  DOI: 10.70102/PS/V2/04
  Pages: 18-23

• SUSTAINABLE MARKETING STRATEGIES IN EMERGING ECONOMIES: CONTRIBUTIONS TO THE PERIODIC SERIES IN MULTIDISCIPLINARY STUDIES

  Authors: Dr. Vikram Ojha, Dr. Nivedita Arora
  DOI: 10.70102/PS/V2/05
  Pages: 24-29