The Role of Neuromarketing in Shaping Advertising Trends: An Interdisciplinary Analysis from the Periodic Series
Authors: Dr. Siddharth Bose, Tanvi Kulkarni
Pages: 18-23
Abstract
The interdisciplinary impact of neuromarketing in advertising evolution is examined in this paper. By employing neuroimaging, pupillometry, and engagement-of-emotions monitoring, the analysis determines the physiological responses of consumers to various advertisements. The work crosses the borders of neuroscience, marketing, and psychology by measuring how brain information affects the structure, position, and appeal of content. Results indicated that neuromarketing improves advertising performance due to compliance with underlying drives. The ethical consequences along with the potential of altering the relationship between the consumer and the brand in the context of the changing digital environment are discussed.
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