Consumer Behavior and Brand Loyalty: Insights from the Periodic Series on Marketing and Social Psychology
Authors: Dr. Aarav Menon, Ishita Rao
Pages: 1-6
Abstract
This study explores the shifting trends in consumer behavior and brand loyalty from the perspective of marketing and social psychology. It employs a mixed-methods strategy to analyze literature, consumer interaction data, survey responses, and behavioral analytics. Key findings indicate that emotional involvement and trust significantly impacts brand loyalty. Social identity, digital activity, and custom-tailored interactions were found as the strongest contributing factors. This study presents practical recommendations for brands that wish to deepen their relationships with customers and advance the understanding of consumer psychology on a theoretical level.
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