Preface

Copyright

Cover Details

Table of Contents

• A COMPREHENSIVE FRAMEWORK FOR BRAND MANAGEMENT METRICS IN ASSESSING BRAND PERFORMANCE

  Authors: Dr. Aarti Deshmukh, Rajeev Malhotra
  Pages: 1-15

• A COMPREHENSIVE FRAMEWORK FOR MEASURING BRAND SUCCESS AND KEY METRICS

  Authors: Dr. Sneha Kapoor, Dr. Vikram Sharma
  Pages: 16-30

• A METRICS DRIVEN APPROACH TO BRAND MANAGEMENT AND BRAND HEALTH CHECK

  Authors: Priya Mehra, Dr. Karan Patel
  Pages: 31-47

• A FRAMEWORK FOR EVALUATING BRAND PERFORMANCE METRICS

  Authors: Swati Iyer, Mohit Reddy
  Pages: 48-62

• A GUIDED TO MEASURING BRAND SUCCESS AND STEP BY STEP GUIDE TO MEASURE AND MANAGING BRAND PERFORMANCE

  Authors: Dr. Neha Verma, Dr. Rajesh Kumar
  Pages: 63-76