Sustainable Marketing Strategies in Emerging Economies: Contributions to the Periodic Series in Multidisciplinary Studies
Abstract
This paper examines the development of marketing strategies incorporating sustainability in emerging markets through green perspectives, concentrating on ecological and social aspects. This study analyzes the effectiveness of the strategies through the lens of consumer participation, ROI, and brand equity on marketing value using qualitative analysis of recent case studies and quantitative analyses of marketing performance indicators, frameworks, and objectives. Findings illustrate a considerable increase in the green consumer perspective, innovation in resource-efficient practices, and stakeholder-driven branding. The study highlights the need for tailored context strategies of sustainability and provides clear strategies for brands in restrictive, fast-growing resource contexts.
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