Marketing Innovations in the Digital Era: A Study within the Periodic Series of Multidisciplinary Perspectives
Authors: Devansh Iyer, Dr. Riya Nambiar
Pages: 12-17
Abstract
This study explores digital marketing trends for the years 2022 to 2024 concerning artificial intelligence, social media, and data analytics integration. Emphasizing a broad analysis approach, this study reviews literature alongside the system design and its performance outcomes. The strategy implements a mix of conventional and contemporary methods, then analyzes the differences. Findings indicate that the rise in customer interaction and purchase rates through digital systems is exponential compared to earlier techniques. This research enhances the knowledge in the field of new marketing technologies for businesses in the midst of undergoing transformation digitally with changing marketing environments.
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